When it comes to web design, there are many components. Visual design, printed materials, and technical support are often additional services that design companies offer. One key service that is hugely beneficial to businesses is search engine optimization (SEO). This is one of those items that you can’t get when you fill out a template website builder. The reason SEO is so crucial is that this is what helps your website get found by potential clients. What SEO does is optimize your website for search engines. Afterall, websites are only useful when they can be found and viewed. Sites that are not optimized can quickly get lost in a sea of hundreds of thousands of other websites pertaining to the same topic. Searchers often don’t go past page three, if they even go that far. This is what makes SEO such a key part of web design LBI.
Definition of Search Engine Optimization
As we originally said, SEO is the process of optimizing a website for search engines. What this really means is that SEO helps a website show up higher in search results for specific search terms. For example, a company that does HVAC repair in the town of Waretown, NJ will want to be on the first page of results when a customer searches for “HVAC repair in Waretown.” Assuming there is more than one company that provides this service, it can be difficult for a business to get their website to show up on the first few pages of results. Most search engines will show ten websites per results page. Searchers often do not select a result that is not on the first three pages of websites. Therefore, if a website is not optimized to show up on the first few pages, users often will never find that website.
Web Design LBI Helps On-Page SEO
On-page SEO refers to the formatting that is done on a website itself that assists in result rankings. Often, this is done using content and images. Titles of pages, blog posts, and images are important in search results. Not selecting the right terms for these items is a missed opportunity in boosting the ranking and can actually hurt this number instead. The same goes for the content on every page. Using specific verbiage in relevant ways helps tell search engines what the page is about. However, search engines continue to improve and keyword heavy pages aren’t all that matter anymore. How long users stay on the website, how fast the website loads, and user experience can all improve search engine result rankings. Websites designed and built by web design LBI professionals are superbly optimized for appropriate terms.
Off-Page SEO is Essential Also
There are many external elements that can affect where a website shows up in search results. Ideally, your website will begin to generate quality backlinks and this will boost the ranking. However, this often does not happen naturally. SEO, as a service offered by web design LBI companies, uses many means to create valuable backlinks. Search engines use backlinks to determine how relevant your website is. The less backlinks, the less valuable your website is according to search engines. This rating directly affects rankings. Better “quality” websites according to search engines, the better the ranking. Other things that can improve how search engines see your website are social media, newsletters, and communication. Website designers often excel in SEO optimization as well which is another great reason to have a professional build your website.
Web Design LBI Firms Do More
More than website design, more than on-page search engine optimization, and more than off-page SEO, web design companies offer so many services. Photography is a popular service offered by website designers. This is because someone who builds websites know the importance of quality photography. Videos, images, and galleries all need to be of the best quality. One other service that many designers offer is print media. Whether this be pamphlets, business cards, or banners, there is a huge advantage to having these done by your website designer. Many times, the website designer is going to create a new logo. So not only will they have easy access to the graphic, but they have the best experience of anyone to use the graphic in multiple ways. It can be difficult to scale, change, and adapt certain things to work for print.
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